Marketing mistakes to avoid for e-commerce in 2017

Marketing is an only unchanged thing in e-commerce business with changed channels. e-commerce success is depended on the marketing.

here are some mistakes failed e-commerce business boo.com made and you can avoid for your business success.

1) not investing to understand targeted audience

the very first matrix is the targeted audience for your e-commerce business. are they women? are they under 18 ? are they parents?  you need to spend time understanding and investigating the targeted set of audience's habits.
you need to go beyond the geography, gender, and age. after spending too much behind the audience many businesses failed to analyze what is worked and what not. go with the sharp data and numbers to analyze the trends and audience mindset.

2) not focusing on SEO

search engines are the best and most important source of traffic to your e-commerce business. site structure and site content must be SEO friendly to grab maximum from the search engines.
according to marketing land's report, 34% of traffic comes from search engines organically. if your site is not already SEO optimized and you are not spending time and money on SEO, you are leaving money on the table. you can focus on the long tail product related keywords to rank on the search engine and grab some traffic for free.

3) not having right tools for marketing and promotions

in the marketing, many businesses don't have enough tools to support the e-commerce marketing and many exceed that need. marketing tools are very useful in automation and it drives solid statistics data to analyze from the customers. many tools come with great features that are very useful in optimized and converting marketing campaigns.

promotional channels are another great way to target and rich to the targeted audience segments. you need to invest and utilize this channels for your marketing efforts.

4) failing in retargeting customers

retargeting is the best way to engage with past customers and it is proven way to increase the conversations. you can use different media channels and tools to retarget audience. according to kiss metrics, it is 74% likely to get purchased by the retargeted audience using banner ads. in the e-commerce web development re-targeting is very important. if you are not retargeting your users buy anyway, you are missing the potential amount of sales. users are likely to trust the brand if they have used it in past for any purchase and that is the best way to get them back on your store.

also read how to reduce eCommerce returns rate...

5) investing in wrong marketing channels

if you have not invested in the right channel for marketing, you will end up losing the big amount of time and money. each type of business has different needs and different audience set. if you failed in the selection of right channel you will definitely loose the business. suppose you have cloth store and you are advertising on LinkedIn it will cost you high without any conversation success. there are many channels for each market, like online shopping ads will not work well on billboard compared to a social site like Pinterest.


here the ultimate goal is to increase conversation and boost the sale from different marketing tactics. you need to focus and revise your marketing strategies if you are not getting much out of it.