5 Reasons Why Store Visitors Not Completing a Purchase

E-commerce business is a getting boosted day by day. Increase in the number of mobile and smartphone users plus the advancement in technology have contributed towards the growth of e-commerce. Today, we have an online store for most of our needs. However, not all e-commerce stores can make up to the mark and they lose their sales. Here we are going to discuss 5 most common reasons why store visitors do not complete their purchase. The advises following will help decrease the rate of visitors not making a purchase.

Reasons Why Store Visitors Do Not Complete a Purchase:

1. Unexpected Costs

Most of the time, visitors do not make a purchase owing to the shipping charges or any other extra costs like the tax. 

This is the reason why most of the leading online stores display shipping charge details on most of their pages. Ideally, it should be available on the very first page of the store itself to be viewed by users. However, visitors jump from one page to the other and so it is mandatory to show shipping price on the product listing page or the product page as well along with other pages. This avoids throwing unexpected price to the visitors at the time when they are just about to make the purchase. Most of the stores today use a separate template highlighting ‘Free Shipping’ or ‘Free shipping on order over $xyz’. 

2. They are just browsing

Sometimes, visitors land up to your online store while window shopping. And it may seem like you cannot do much about it. But this is the point where the true power of e-commerce comes in. This is what can be done with online window shoppers:

• Give them Smart Product Recommendations based on their behavior like what items they are searching for or what similar customers bought. And this can actually help stores for future sales.
• Keep your customers engaged even if they are not making a purchase presently, they might in the future or recommend your online store to a friend as well.
• Remind them that they are being ‘missed’ through a short email.
• Use a subscription email pop up to fetch as many emails as possible. Even though you did not receive a sale, you did capture an email address to market your products in the future.

Got better price elsewhere

The pricing policies vary from store to store. And it may happen that your store visitor finds a similar product with less price at your competitor’s store. Thus, they leave your store cart without making a purchase. But there is a way to avoid this from happening.

One of the best practices adopted by stores to avoid this is offering products with some added benefits like getting it delivered within a few days or more agreeable shipping. Thus, your products may have higher prices but they must be worthy of it.

Too Expensive Product

Well, customers may leave their cart without purchasing the product as they find it too expensive. It does not mean that the product is available somewhere else at a cheaper price. It just means that the customers did not find the product they were looking for.

One way to increase sales, in this case, is offering some promo coupons or a ‘Buy One, Get One Free' offer. Another way is to switch visitor over a similar product with less price. Amazon has efficiently managed this. It shows a ‘similar products’ list at the bottom of a product page so as to reduce the chances of visitors leaving the store without making a purchase.

They decided not to buy

This is another common reason for not making a purchase. They just dropped off the idea of buying. But this is not a thing to worry about. Probably, if they came to your store and liked it, they are likely to come again in the future. They may even buy the product in the future. So, it is necessary to fetch their email id for future use. This helps you to send them emails regarding special sales, discounts, or coupons.

Conclusion: 

So, now you know that visitors coming to your online store and not making a purchase is not as bad as visitors not coming to your store altogether. Even if you are not getting sales right away, you have some amazing alternatives to drive them again to your store and improve upon your marketing skills.

Do let us know if you find this article interesting. Stay tuned for more tips.